FOUNDER'S
F.I.T
Building Brands
That Grow.
Founders
Who Lead.
At some point every founder realises that building the thing and selling the thing are completely different skills. Nobody warns you about that gap.
This is for the ones standing in it.
Two high-touch engagements.
One person who has lived both sides.
ICF
CERTIFIED
COACH
BW
ENTREPRENEUR
OF THE
YEAR 2022
20+
YEARS
3X
FOUNDER
20+
YEARS
FOUNDER CONVERSATIONS
100+
ENTREPRENEUR OF THE YEAR 2022
BW
CERTIFIED COACH
ICF
01
For early-stage startups
Fractional CMO
You don't need a marketing team yet.
You need one person who has built this before, understands your constraints, and can give your startup the marketing clarity it needs to grow.
I embed with your team and build the strategy, the positioning, and the acquisition system from the ground up.
Especially effective with technical founders who have never had to think about marketing before. And suddenly have to.
02
For early-stage founders
Founder Coach
There is no version of building a company that isn't hard.
The question is whether you're navigating it alone or with someone who has been in the exact same seat.
​
I work 1:1 with founders using ICF certified coaching frameworks alongside three rounds of real founder experience. Not to tell you what to do.
To help you think more clearly, decide more confidently, and lead without burning out.
You've stopped telling people how hard this actually is. Even the people closest to you.
You've hired freelancers. Tried agencies. None of them understood your stage or your budget.
You're a technical founder. Marketing feels like someone else's job. Until it becomes your biggest problem.
You're making decisions fast and some of them don't feel right. But you can't slow down.
Your brand is growing but it feels generic. Like it could belong to anyone.
Your product works. Your messaging doesn't. And you're not sure where the gap is.
You didn't start a company to become a marketer. And yet.
You're in the right place if...
FOUNDER'S F.I.T PODCAST
Real stories. Honest conversations.
The parts of building that rarely make it to the highlight reel.
The hard decisions, the wrong turns, and what actually worked. Every episode is a conversation with someone who's been in the room when it mattered.